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About Us

We're more than just bookkeepers & accountants.

From trade family roots to full-service consulting

— we’ve lived it, learned it, and now we help others simplify it.

Our Story

Rubycube is built on lived experience — not just spreadsheets and software.

We grew up in small business, quite literally. Jenny ran the books for our family plumbing business, and Jade — from a very young age — sat beside her, reading out invoice data and watching how the back end of a business was built. It wasn’t always glamorous, but it was real, and it taught us early on how much pressure small business owners carry.

Since then, we’ve walked different but complementary paths. Jenny formalised her expertise in tax and accounting, while Jade became the go-to for bookkeeping, streamlining systems, workflows, and financial clarity.

Together, we bring the whole picture:

  • Bookkeeping

  • Accounting & tax

  • Software and workflow design

  • Real business insight from inside the trades

We understand what it feels like when the numbers don’t make sense, when software is more frustrating than helpful, and when the admin keeps getting in the way of the work.

That’s why Rubycube exists — to help good businesses run better, with support that’s practical, human, and actually helpful.

Meet the Team

Jade Hendriks, BAS Agent, ServiceM8 expert and Xero bookkeeper at Rubycube Consulting

Jade Hendriks

BAS Agent / Workflow & Software Consulting

Jade is a systems thinker, number cruncher, and straight-talking translator of financial chaos into clarity.

She works directly with clients to set up, fix, and streamline bookkeeping, accounting systems, and ServiceM8 workflows — delivering practical solutions that actually work for the team using them.

With a background in financial control, business intelligence, and years of hands-on support for small businesses, Jade brings deep expertise across Xero, ServiceM8, and “why-is-this-still-broken” troubleshooting. Whether it’s reconciling accounts, improving efficiency, or making the numbers make sense, she helps clients regain control and move forward with confidence.

Jenny Hendriks, tax agent and accountant at Rubycube Consulting

Jenny Hendriks

Accountant / Tax Agent

Jenny brings decades of experience in both small business and accounting — and a rare ability to blend empathy with expertise.

Before co-founding Rubycube, she ran a family plumbing business alongside her husband while raising a family. Those years shaped her deep understanding of the financial and emotional pressure business owners face — and fuel her commitment to making things easier for others.

At Rubycube, Jenny supports clients with accounting, tax returns, business structures, compliance, and ongoing bookkeeping. Her calm, practical approach helps business owners reduce stress, stay compliant, and focus on what they do best.

Ready to work with us? Book a Session →

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